PETE & JAIMIELLE JACOBS, CO-FOUNDERS.

PETE JACOBS is an Ironman World Champion Triathlete. 

After finishing 2nd in 2011, Pete returned in 2012 with greater skills of mindset and fitness that allowed him to win one of the most coveted one day events on the planet, the HAWAII IRONMAN.

Since he was 15yrs old, Pete struggled with fatigue and brain fog, but was able to manage the ups & downs over the next 15 years to achieve his dream.

After that milestone, his symptoms grew worse, and Pete had to endure many dark months over several hard years while trying to find answers.

Pete Jacobs is now one of the leading low carb athletes on the planet, and understands more about the human body than he ever thought he could. The dark days are behind him, as he has learnt the answers to what HEALTH & PERFORMANCE requires at all levels. Combining his mindset skills as a World Champion Endurance athlete, along with knowledge of health & energy that he has implemented himself as he trains towards an epic comeback from the crippling symptoms, Pete’s passion is sharing that knowledge. He wants to help others avoid poor health, and live their best life.

Jaimielle Jacobs boasts a versatile resume as a Nutrition and Health coach, multiple triathlon champion and real food advocate.

Jaimie is driven to help people clear anxiety & confusion around food, reach their ideal body composition with self empowerment, and gain knowledge & skills with  simple go-to recipes that can change lives.

Focusing on positive mindset, self love, building confidence are key mindset areas Jaimie is also passionate about, as well as the pillars of LYF – sleep, movement, restore, & health.