WHAT WE DO

We handcrafted LYOF with the knowledge that there is a better way to train, mentor and ultimately coach athletes (and performance seekers) for increased athletic and life performance. It is our vision to empower and educate athletes and performance seekers alike, of all ages and stages, utilising the LYOF method. Combining personalised Nutrition, Fitness, Mindset and Health Strategies with our support and comradery, we strongly believe longevity, joy and increased performance is inevitable in sport, work, life and play. Training smarter not harder with a quality over quantity mindset is our smart approach to training. Perfect for the time poor athlete or performance seeker Read more…
6 WEEK HEALTH + PERFORMANCE LIFE CHANGE

This 6 week action step program is loaded with everything you need to know to take your health, body and mind by the hand, waltz it in the direction you choose and make a solid lifelong commitment to say I DO. Aided by personal one on one support from Pete and Jaimielle (and the LYOF community), who give clear steps to see you soaring to your goals, gaining kickass confidence, and gold insight into why you do what you do when you know what you know (plus a whole heap more:)

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ROCKSTAR CORPORATES AND BESPOKE GROUPS
Pete and Jaimielle work with AMAZING companies, groups and high flying (and low flying – but they’ll get you high:) individuals, gifting their tailored performance programs specifically to scope given. They inspire continued incremental improvement that leads to peak performance – from tailored sessions, health, wellness & aerobic conditioning programs, to annual collaborations offsite.
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SPEAKING EVENTS AND APPEARANCES
Pete & Jaimielle love nothing more than talking about their journeys, plus everything health & human performance related. In addition to VIP & sporting events, they work collaboratively with rockstar brands and companies to facilitate and deliver bespoke boardroom & LYOF workshops. Topics include health, fitness, mindset, wellness and in particular goal setting for achieving all round personal & business success.
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YOUR LYOF FOUNDERS
Pete Jacobs has been a professional triathlete for nearly 2 decades. He has completed 39 Ironman distance triathlons, holding the 4th fastest marathon record in World Championship history (yep you heard right). He is one of the all time endurance world greats AND he is your LYOF founder. He achieved legendary status, winning the Hawaiian Ironman Triathlon World Championship 2012, runner up 2011. Jaimielle is Pete’s biggest fan, Certified Health Coach, Recipe Powerhouse, Qualified Personal Trainer and Athlete
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